What Does A Young Donor Value?

Millenial Donors has just released an informative report quantifying the philanthropic preferences of the Millenial generation.  The data provides a unique window into the values of young donors as they consider donating, volunteering, and engaging in the social sector.  A couple key findings include:

  • 91% of Millennial donors are at least somewhat likely to respond to a face-to-face request for money from a nonprofit organization, with 27 percent being highly likely to respond to such a request. Only 8 percent are highly likely to respond to an email request.
  • 55.2% of Millennial donors are likely or highly likely to respond to a specific request or particular project. 55.7% are not likely to respond to a general, non-specific ask.

Find the full report at http://www.millennialdonors.com/.

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