Pathways

When the pathway is smooth and well signed, it gives us reassurance that our route is viable. When it is hard to follow and there is a lack of signage, it can be discouraging. What type of experience are we trying to curate? If we want to create delight, it might be best to invest in a well-designed pathway. If we are seeking those who think and act differently, then a sketchy trail that causes moments of disappointment may ensure we attract the true adventurer.

Momentum

When has momentum provided you with the belief that you might be capable of achieving a higher level? When have you reached a finish line and had a moment of awe over the result? When has a person you admired shared feedback that your journey has been part of their inspiration?

We can wait for magical moments, or we can show up consistently and create the best version of ourselves. One of these strategies yields better, more consistent results.

All Prices Are Local

Just because another organization can raise more funds, charge less for its programs, or offer a greater impact does not mean the work you are doing in your community is diminished. High-profile events and big donations may gain headlines. Your ability to stay in the game is what endures. Over time, you will find that your cause’s story resonates at a different level than those meant to be flashed on jumbotrons.

Filtering the Results or Being Remarkable

If we apply sufficient constraints to the results, we can generate data that makes us appear at the top of most categories. If we include all available data over time, we might have a challenge finding ourselves in the results.

If we do not want to spend our time manipulating the data, we might invest in being of service and do so with as much personalization as possible.