A couple years ago I had a friend who upon viewing the first Mission Impossible movie with Tom Cruise remarked, “my life would be even more exciting if there was a theme song playing everywhere I went.”  Imagine for a second if the social sector had ESPN producing television highlights every evening on the accomplishments of nonprofit organization.  What would a two minute SportsCenter clip spotlighting your organization look like?

Does your organization have a highlight package?  A YouTube link that showcases your enterprise performing its world class talents.  An advocate who tells the most inspiring stories.  The client with a testimonial about how your services transformed their life.  A self-published book with vivid images of your mission in action.  An email audio file with a voices so full of character that it captures the listener and they think of five people to forward it to immediately.  Where do you direct people who want to know more about your programs?  If the local evening news called tomorrow to do an inspirational piece on your cause, would you panic or celebrate?