I donate to organizations and causes that generally align with my personal values.  I am usually moved because they grab my attention.  The organization is remarkable enough that I take the time to donate.  Many causes fall into this category and most get a donation of some predetermined value.

I contribute to organizations who provide me a chance to engage and interact.  A staff member calls to ask for advice.  I attend an event and suggest a resource to enhance the program’s effectiveness.  I communicate with a board member who helps keep me advised on the enterprise’s focus.  I serve on a task force.  I bring the organization ideas and feel the resources are considered.  I am able to use my talents on behalf of the cause.  I understand how I can impact the mission and programs of the organization.


I donate to these organizations also but at a much higher level.  Not only do they receive a financial contribution ten times greater but they get my talents.  I do not have time to contribute to every nonprofit but appreciate the ones that provide the opportunity.


Are you trying to cultivate donors or contributors?  How do you know which approach will most engage an individual?