If you had a limited data plan on your mobile phone and had to filter the emails and text you could afford to receive, which ones would you purge?  How many enterprises send communications that act like a burden on your email box?  Does your communication plan really hold your audience’s attention or is it easily distracted?  Try the firework test- do you remember what you were doing before fireworks unexpectedly fill the night sky?  Many times your competition for attention is as powerful as a 4th of July celebration.