If you were unable to use numerical or financial metrics that your organization commonly relies on to demonstrate its effectivness, how would you describe your cause’s impact?

• If you could not reference the amount of money raised, what ways would you describe the success of your fundrasing gala?
• If you had no attendance numbers, how could you paint a picture that relates to the success of a concert or lecture you produced?
• If you could not list the names or donation levels, what type of annual report would your organization produce?
• If someone asked you to produce a 30-second YouTube video highlighting your cause, what images would you show if you could not use words.