The big debate in cycling right now focuses on the use of drugs or doping.  One friend argued  that as a casual fan he will take the excitement of race that has the ultimate dual, such as stage 17 of this years Tour de France.

I do not know if this stage was an authentic effort of two clean cyclists or if it was the sideshow performed by athletes who managed to game the system.  Purist would argue that this finish is a more realistic moment in the sport.

How important is authenticity?  Are your patrons more excited about the show and results or the honor in which you approach endeavors?  How does your cause measure trust?