One of the barriers to successful mergers or partnerships is the emotional attachment to the idea. It is challenging to let go of a concept that we raised from the creative incubator and developed into a reality. The arguments for developing a partnership may be compelling.  But is the letting-go of the ownership of an initiative that often keeps an enterprise from transitioning to the next level.  What does not show-up in a Venn diagram is the power of emotion.  Sometimes small considerations that allow for the founder to keep some attachment to the original concept can allow the partnership to progress.