Visiting the small Italian town of Sassello I noticed that the church bells sounded on the hour but slightly offset in their timing.  Each church bell chimed in s progression, one after another.  Three distinct rings set so they did not overlap.  Resident in this small valley not only knew the time but which bell was being struck, instead of a cacophony of competing tones.

What does your enterprise do to make sure its unique message is heard by the desired audience without being lost in the noise?