A Whole New MInd

Balancing Need

“Give the world something it didn’t know it was missing”

Daniel Pink: A Whole New Mind

What need is your organization trying to meet, extinguish, enhance or support? Does the world or even your community know about the need?  Have you remembered to show the impact of the need on your community?  Does your universe understand what success will look like?  Do they understand the consequence of failure? 

Is your need overwhelming your community.  Seth Godin’s post on philanthropy from last week speaks to the danger of constantly calling fire or wolf.  The world may not want to know about your need if it is too painful to consider on a daily basis.

How has your enterprise established a balance between significance, urgency and priority?