End of the year solicitations from nonprofit and charitable organizations have flooded the mailbox. Some are amazingly well crafted. Others try and create a moment or message that appears forced. Thinking of authentic moments I remember two that I just rediscovered on YouTube.


1980 Olympic Games in Lake Placid, two literal giants of the sport are battling for the gold medal. The result of this race changed the way future races were scored with the races only timed to the tenth of a second in the future.

Or this epic battle that had all of Norway screaming and a finish that is remarkable.

You cannot fake the passion and intensity of an authentic moment. Remember to celebrate the moment and be honest in your message.