Have you made connecting with your organization a dynamic and memorable part of your organization?  Often we find uninspired first impression because an organization has focused all its resources on their key feature.  Many car show rooms reflects this approach.  If we hide then many potential fans are going to get lost or frustrated on their way to find us.  Upon reaching the historic Dutch craft village of Zaanse Schans outside Amsterdam, a device resembling a slot machine greeted us.  The kids were so impressed that they each took a turn pulling the large lever and took the map that appeared in the slot.  If the maps had been left out on a shelf under a rock to hold them in place the kids would have shown no interest.  Their first interaction at the village was unique which set a different expectation for the entire experience.