Do you standout?  Are you remarkable?  Can you be distinguished from others?  How would your community describe your enterprise?  Are you lumped in as part of the flock, pack, herd, sector?  Are you best of breed or an average representation of others in your class?  Sometimes we believe we are different but we do not take the time to look around and see the environment around us.  If you are a dime-a-dozen then how do you intend to be demonstrate value?  Why would anyone outside of your most loyal fan base be drawn towards your enterprise?  Hold on to those who treasurer your uniqueness and welcome those who are interested in joining your crusade, that alone will make you remarkable.