Occasionally we all sit in a movie theater and a person takes the seat in front of us and blocks our field of vision? Their head or hair becomes the central focal point and you must adjust to find a less satisfactory sight-line to the screen. Hopefully the patron shifts their body and suddenly the obstacle is removed and you have a perfect view of the screen.

When the obstacle or focal point is removed I find that I quickly (almost immediately) forget that my viewing experience had been hindered (unless the head comes back). If the alignment works, we are able to remain in our own cocoon and view the movie without any thought to the people seated in the rows in front of us and completely forget about those behind. But once an obstacle appears in our fore-ground we take notice.

Advertisers, causes, fundraisers, bloggers, media outlets, etc are all attempting to briefly be the head that pops-up in front of you and grab your attention.

What are you focused on? How can you position your enterprise to break into the field of vision of a potential audience? How can you make your message be meaningful enough that people are willing to be engaged and not annoyed?

Now about those cell phones in the movies….