The headline number is the attention grabber. The one that we will mention to a friend or colleague. Headline numbers are often shocking because they represent change our assumptions. They often create a new order of magnitude.
There is a story behind numbers. Scenarios to explore, more depth than the headline. How might you share the narrative that gives more meaning to the headline number? How does the most significant philanthropic gift in the organization’s lifetime become a catalyst for more engagement? How might a moment of unanticipated disruption to service delivery become the moment when your tribe gathers with unprecedented support? What if the headline number suggests it is time to shift your focus?
Headline numbers provide the moment between bounces on a diving board when your audience awaits the take-off and execution. How might you use headline numbers to amplify your work?
I can make recommendations, but you make decisions. I can mark a route, but you need to decide if it is worth following. I can share a resource, but you need to act on it to create value.
So the question becomes, is making recommendations worth the effort if there is no guarantee that it will serve a purpose? Why not wait for a request to come our way and then respond? It is more comfortable to sit at the top of the mountain, playing the role of a wise individual, and let those seeking inspiration journey to us. However, the individual who most needs our support may be stuck on the first step of the quest. Also, we might learn a lot more and have a more significant influence if we engage them at the start of the trip.
If you are seeking to hike the Appalachian Trail, Continental Divide Trail, or even the Pacific Crest Trail, numerous online forums recommend everything from gear to the best camping sites. Some veterans show-up at the starting point the week most northbound Pacific Crest hikers start and provide a one-on-one evaluation of their equipment and strategy. The value of this time together is significantly more valuable than if the veteran waits to swap trail stories at the Canadian border.
What are you recommending, and who is using your insights to decide? Where are you standing, at the start, a crucial intersection, a common point of doubt, or at the finish line?
The average person falls asleep in 7 minutes.
The average person laughs 10 times a day.
The average person walks the equivalent of twice around the world during their lifetime.
The average person has over 1,460 dreams a year.
The average shower temperature is 101 degrees.
Average creates comparison. How do I rank? Am I above or below average? What if we asked ourselves about the work that falls far from average? What is it we are going that lands on the far end of the scale? Perhaps we should be doing more. There are plenty of people who fall within a few percentage points of average, but many remarkable individuals doing something different.
We know not when we are going to ‘have a moment.’ An unexpected encounter. A surge in demand for our services. Being in the spotlight, facing an exponentially larger audience. The tailwind of a lifetime to push us towards a personal record.
If we are uncertain of where we stand and our desired destination, we will not adapt quickly enough to meet the moment. The forces will outrun us, and we will be swept by the current of the audiences’ intention.
However, if we state what we believe, remain authentic, then we are assured of developing connections built on trust and a shared vision. The moment of first contact starts with a sustainable foundation.
Disruptions, delays, and dislocation create demand. Supply and demand may not be the leading evaluation frames for the social sector. There is numerous points of overlap in the visions and missions of many causes. However, groups find ultimately find a niche or fail to sustain their efforts. Occasionally, the delivery of services is so disrupted that the demand far exceeds supply. The challenge is to understand when it is a short-term reaction and when it represents a systemic change.
Sometimes we do not recognize when another person has invested in creating a better experience for us. The amount of time, effort, and resources committed to fabricating a shortcut is easy to underestimate. When you consider the total impact of these advantages, the results are remarkable. In 2019, Netflix saved subscribers 9.1 days on average by removing commercials from streamed shows.
What are we doing to make the work and life of our community better? What shortcuts and time savers have we created so others succeed?