Have you invited a guest into your home who pointed out some feature of your house that you never noticed? Have you sold a house and were amazed at what caught the eye perspective buyer’s? My parents collected Bev Doolittle paintings during my youth. One day I found additional camouflaged images embedded within one of her paintings and was surprised that they had been there all along. Have a look:
It is a reminder to me to invite ‘outsiders’ in for their perspective. The stories of mail room employees being called into executive level meetings to give a ‘gut’ reaction to a marketing piece continue to exist- except many organizations do this by going ‘live’ and then waiting for public feedback. Why not tap into the sphere of people who know about our enterprise but are not insiders. Get their reaction.
I have asked some of my educational consulting clients to allow me to contact parents who spend time in the parking lot after dropping their children off as school. Fascinating what I hear. Many of these parents are not on the Board, members of the Parents Association, or active volunteers; but they have an opinion and they are as influential if not more than any marketing campaign.
Are you inviting unique perspectives into your organization to get new perspectives? Focus groups comprissed of different cross-sections of your client base offers tremendous feedback. Asking for input from a broad range of constituents is dynamic.
Now back to that picture- I see 10 hidden faces at first glance, how about you?
What-if-concepts 