Just because your organization was not able to get all your:

• points in during a conversation,
  
• elements into a program,
  
• information into a marketing campaign,
  
• slides into a PowerPoint presentation,
  
• links on the website
  

does not always mean that your customers or clients know what was left-out. How many times have we ‘kicked ourselves’ because we missed an element or did not include certain information? Yet the realization is that there are no margin notes that say ‘this information was not included.’ Make sure you get the critical pieces included and focus on the ‘Big Rocks’. There will always be little pebbles and pieces of sand that do not fit into the vessel but if you get the big rocks in then you can feel proud.

It should be simple, right?