Went running earlier this week in western Colorado. I followed the road into a beautiful canyon that turns into a dirt road. To drop off the plateau and into a completely different world below the canyon rim is a favorite moment of mine. As I adventured along the county road locals were driving to town mostly in pick-up trucks. They stared out their windshields at me or gave a little nod but continued forward at a high rate of speed. What they did not consider was that their trucks were spraying gravel in a rooster tail which descended on me as I ran in the other direction. I started covering my face with my hands when they approached. What clearly appeared as the start of a friendly wave on my part was actually a self-defense mechanism. It took me a moment to realize that if I had been riding a horse down the road the drivers would have been more courteous but they were not thinking about the impact of their on a runner.

Are you on the same page with your clients and customers? Do you both realize the consequences of your actions?