Annual or Limited Engagement

Have nonprofit organizations trained donors to think that their donation one year will make perpetual change in the organization regardless if they give again. Said differently, if I donate $100 this year do I feel that the organization will be better off today and the next year and the year after if I do nothing else? I fall into this trap, feeling like I have made a donation last year so I can skip a year of support and get back to the organization at a later date. I know that my previous contribution has been spent and its benefits realized. Perhaps the impact of the gift had an extended half-life but the reality is the organization most likely has a cash flow requirement and much of it is predicated on the assumption that a series of donors will repeat their habit of giving on an annual basis.

So what if I am not ready for the commitment or need a different way of funding an organization or project. Perhaps a limited engagement is a better option. The following article in the NY Times caught my eye today since it is all about funding installations that are temporary in nature and design.

http://www.nytimes.com/2009/08/25/technology/start-ups/25kick.html

Are we communicating clearly with our donors and supporters? Are we providing the right opportunities for their funding?

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