I stopped watching CNBC a couple months ago because I was no longer connecting with the content (plus bad news on a daily basis is never fun). I came across an article this morning that made me wonder why so many other viewers had abandoned the network over the past year. John Carney outlines a couple theories. The article is a reminder of how quickly an enterprise can be impacted by events and the speed, sincerity, and effectiveness in which your organization addresses the issue is critical. Anecdotal evidence from other consultants suggests that it takes at least 18-24 months before an organization can begin to recover its reputation after a scandal or major incident.

CNBC’s Ratings Fall Off A Cliff