The World Wildlife Fund (WWF) is responding to criticism that it approved an advertisement depicting numerous commercial aircraft flying into lower Manhattan in an scene reminiscent of 9/11. The WWF says it never approved the concept and that the Brazilian advertising firm submitted the image where it won a best public service print ad award. The World Wildlife Fund’s logo is on the print ad and it appears that bloggers have been especially quick to criticize the WWF. It has put the organization in a public relations challenge, responding to situation it claims to have never created.
Is your organization prepared should you find yourself in a similar situation?
What-if-concepts 