Fans vs. Donors

Fans

  • Pay money to attend their team’s games and events.
  • Central focus is on the game on the field.
  • Purchase and wear clothing with the team’s logo.
  • Follow their team on any availible media (cable television, internet, talk radio).
  • Frequent chat rooms.
  • Wake-up at midnight to welcome home their newly crowned champions at the airport.
  • Hold season tickets. Often passing the tickets down to younger generations.
  • Take their friends, business associates and kids to the game.
  • Fans can almost always find somebody to give away their tickets.
  • Pay to sponsor the team- want to have their business associated with the team’s brand.

Donors

  • Pay money to attend events- may receive a reduced price as a donor or member.
  • Wear clothing with your organization’s logo in appreciation for a donation.
  • Nonprofits use social media more effectively than any other sector- the question is anyone listening, are donors following?
  • Bring family and friends to events from time-to-time.
  • Donors are typically passive.
  • Frequent social events that may also highlight an organization’s programs.
  • Donor Recognition ranges from wanting prominent naming opportunities to complete anonymity.

Nonprofit organizations spend so much time cultivating donors but we do not always think of making them fans of our organizations. What would change if your donors were fans first and donors second?

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