I just returned from a four-day Second Grade spring trip that culminated with an overnight at the Pocatello Zoo.  Speaking with the zoo administrators at the end of the trip, they told us that Pocatello Zoo is one of ten in the nation that focuses exclusively on native animals found in the state of Idaho.   The animals in captivity are ones that cannot survive in the wild due to injury or other constraints.  To put the market in context, the Association of Zoos and Aquariums estimates that there are 2,400 animal exhibits running nationally.  

When considering ways to stand out from the crowd and enhance your competitive advantage consider the Pocatello Zoo.  By focusing on native species they are no longer in direct competition with the rest of the zoos in the region.  There is no need for a new tiger or giraffe which come at tremendous cost.  They are educating the public about what one can expect to find in the very hills and valleys behind the zoo.  A subtle paradigm shift from the traditional zoo changed their market.

Photo Credit: Pocatello Zoo Website

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