Where do your fans and customers get information about your cause?  Is it easy to obtain?  Is it accurate and up-to-date?  Do they come to you or do you need to go to them?  Have you asked those individuals seeking information which format works best for them?  Do you use multiple platforms or just one?  Do you need to get out and about of spend more time manning the information desk?

Many social sector organizations claim to be the best kept secret in town.  Perhaps you need to consider a new strategy for expanding your presence.