I just finished the book, Switch: How to Change Things When Change is Hard, by Chip and Dan Heath.  The concepts in the Heath’s book regarding managing and influencing change were as insightful as any resources I have encountered.  I was a big fan of their previous effort, Made to Stick: Why Some Ideas Survive and Others Die.  I am thrilled to incorporate key concepts and methods into my current strategic planning engagements.  The key framing around which the book centers involves the following analogy presented by Jonathan Haidt in his book, The Happiness Hypothesis.  Using Mr. Haidt’s foundation the Heath’s defined the three areas as the Rider, the Elephant, and the Path.  The Rider is the rational side, the Elephant represents the emotional side, and the Path is the route.  The Heath’s take the analogy and uncover remarkable examples of successful change and utterly disastrous models of failing to change.  Their case studies are enlightening and they offer a final section on how to overcome common obstacles.

If you are looking for a playbook on how to address or lead change, I see many applications for the social sector coming from the pages of Switch.  

Checkout the book’s website for great resources.


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