Your Brand

When you see a FedEx truck do you think there goes a company that gets things there overnight?  In the moments after a crisis do you see Doctors Without Borders arrive first on scene? Have you considered that Habitat for Humanity’s brand has been valued at over $2 Billion?  Habitat owns only a small amount of construction and administration equipment so much of the value is based on perception.
In Zilch, Nancy Lublin outlines the importance of managing your brand with consistency.

 Zilch: The Power of Zero in Business

Visit Volunteermatch.org or Idealist.org to see two leaders in the sector.  Each has avoided the temptation to expand their services by adding peripheral programs that would dilute their brands. 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s