I competed in a running race today that was memorable.  Smokey the Bear was waiting at the high point with great view overlooking the city.  You could stop and have your picture taken at the 4.5 mile turnaround with Smokey and it was all downhill from there.  Plenty of running races exist but by adding this one element the race director made this event stands out from all the others.

What is the smallest amount of change that would have the most significant impact on your organization?