The Best Use of Your Resources

Tom Brady’s recent car crash uncovered some interesting facts.  He was driving an Audi that was donated by local car dealer in response to his willingness to serve as honorary chairperson of the Best Buddies nonprofit in the Boston area.  It raises interesting questions.

  • What is the best use of your organization’s limited resources?
  • How do you engage a high-level celebrity to represent your cause?
  • Was the Audi dealer willing to consider an alternative form of contribution or were the three cars on lease the only option?
  • What does a celebrity spokesperson say about an organization’s values?  Do they believe what you believe?  Do they understand your social enterprise’s purpose?
  • Does your brand suffer/gain measurable when the spokesperson has personal challenges or success?

How have you used celebrities to further your enterprise?

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