Are you connecting with people who believe what you believe.  Said differently, are you seeking out individuals who share the same purpose as your enterprise?  If you are able to find the point of intersection where an person’s beliefs connect with your cause’s purpose you are on the road to developing loyalty and trust- these two characteristics cannot be faked or manufactured.  These are the individuals who evangelize for your cause.  Find them and they will walk the world telling others about your great works.  They are an unstoppable force.

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