Three telephone calls tonight that started with some form of the intro, “you are a preferred customer and therefore….”  I listened politely and declined the new limited time offer of additional service (insurance, travel protection, purchase protection).  Each call made me wonder, does being a preferred customer mean more harassment?  I cannot seem to opt-out of the offers from these corporations so now I must decide if doing business at all is worth-while.  


How does your enterprise treat its preferred customers?  Do you know what they wish to be contacted about?  Are you building a relationship on trust or transactions?