Three telephone calls tonight that started with some form of the intro, “you are a preferred customer and therefore….” I listened politely and declined the new limited time offer of additional service (insurance, travel protection, purchase protection). Each call made me wonder, does being a preferred customer mean more harassment? I cannot seem to opt-out of the offers from these corporations so now I must decide if doing business at all is worth-while.
How does your enterprise treat its preferred customers? Do you know what they wish to be contacted about? Are you building a relationship on trust or transactions?