Express Train

Woman sitting next to me on the Hudson River line last night found herself watching her train stop race by as we headed directly into the heart of New York City. As the conductor walked by to check tickets he told her that our train had changed from a local to an express at the last station. She was going to have to ride into the city and then head outbound to get to her destination.

It was a reminder that one of the reasons we to hold public unveilings of our strategic plans is to share with our supports and advocates where the organization has decided to become an express or local. A car full of passengers thinking the train is going to do one thing only to watch it do another can create a lot of distractions. Update your fan base often, keep them aware of your progress and intended destination. Perhaps we can aim to run on-time like the Swiss railroads and standout as remarkable.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s