Have you noticed how great experiences seem to be amplified from what you expected? There is an energy or surprise that takes place. Oprah is a great example. It is not enough for her to invite the reclusive artists who rarely gives interviews but Oprah’s staff finds a way to arrange a reunion with another co-start that has not taken place for years. It is not always about going over-the-top but providing the unexpected. Adding value where the audience thought they had seen all they were going see.
Where can your enterprise amplify its conversations and relationships with your fans?