The more I read of Beth Kanter and Allison Fine’s, The Networked Nonprofit the more organizations that come to mind who would be well served by its resources and information. I especially like the idea of capturing free agents (people working outside an organization who work on mobilizing support for a cause). We all know people who are connectors. Those individuals who posses an innate ability to network every moment of the day and do so in an authentic manner. Developing strategies to assist these free agents promote your enterprise is a powerful experience with a high return on investment. I highly recommend Beth and Allison’s book.