What would your enterprise look like if you gave away your knowledge for free? Would you lose your competitive advantage? Would it attract those who believe what you believe?
I often find a whole new group of clients when I offer a free presentation on new trends and innovative approach. It costs me very little to share the best ideas in the sector and ultimately it allow those who share my purpose to intersect with my vision. If I charged them they would evaluate the seminar as a transaction but when I invest in them by exchanging information for free it becomes and experience. I develop a relationship and it creates a different type of interaction.