Behavior Placement

Network television has transitioned from product placement to behavior placement.  The Wall Street Journal ran an article last year discussing the growing trend.  In highlighting targeted behaviors such as recycling, community service, healthy eating, or exercise the networks have then been able to secure advertisers who are leaders in marketing to each of these targeted behaviors.

It makes me wonder what the social sector can attract as it contemplates behavior placement?  What opportunities exist to maximize the return on trustworthiness, authenticity, transparency, community-mindedness?  These are incredibly valuable attributes and have both an intangible and real value.  In what ways can your enterprise find a collective vision with a major sponsor looking to highlight specific behavior placement?

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s