You work for Xerox and after looking at your balance sheet you realize that 50% of your revenue now comes from back-of-office services. That is right, the copier business is not the 800-pound gorilla that determines your company’s economic fate. Actually, the copier may be the parking brake that is keeping you from accelerating forward. Marketplace from American Public Media had a informative interview with Xerox CEO Ursula Burns. Her biggest challenge may be uncoupling the Xerox name from the very product that made it the Kleenex of the photocopier market.
How do you innovate when you are know for one product or program? If your identity is know for a concrete deliverable it is a challenge to shift into a new product line. However, if you are known for a commitment to a purpose or belief then flexibility may be your greatest strength.
How does your enterprise adopt new ideas and concepts?