Seth Godin’s post about caring captures the essence of embedding the right people in a cause. A school, church, hospital, and airline do not and cannot care about a person. They are unable to demonstrate appreciation for loyalty and advocacy. The people who work for the organization are the spiritual nerve center of the cause. Stop getting mad at your favorite cause because it does not love you back or recognize your brilliance. Get involved. Become one of the face of the enterprise. Be the ambassador that you wished had greeted you. Would you yell at a garden gnome for not returning your greeting, it seems kind of crazy now that you think about it. Causes will not embrace you but the people who believe what you believe can welcome you with open arms. You have the power.