Being willing to make a change to enhance your strength is a tough call.  When you have done something well for a period of time it is easy to stay the course.  On a recent Southwest flight which was full, I learned that the airline had decided that in the coming months it would no longer continue its scheduled service between the cities I was traveling.  Turns out that short duration flights are not longer the ideal for Southwest.  They are finding success on slightly longer legs where the planes do not have to be turned around in such rapid fashion.  Southwest understands optimizing its operations means sacrificing a route that may be currently profitable.


How do you maximize your causes strengths?