To make sense of scale, we use reference points.  Hurricane Irene was a less destructive force than Hurricane Katrina.  For some sections of the Eastern Seaboard, the storm was a heavy rainstorm.  Some criticized the precautions taken and the mandatory evacuations.  Yet the unexpected consequence of Irene may be the incredible flooding taking place in New England.  There is talk of 100-year flooding levels (yet another scale).


How does your enterprise use scale to communicate and provide perspective?