Compared to the Worst

To make sense of scale, we use reference points.  Hurricane Irene was a less destructive force than Hurricane Katrina.  For some sections of the Eastern Seaboard, the storm was a heavy rainstorm.  Some criticized the precautions taken and the mandatory evacuations.  Yet the unexpected consequence of Irene may be the incredible flooding taking place in New England.  There is talk of 100-year flooding levels (yet another scale).

How does your enterprise use scale to communicate and provide perspective?

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s