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Want to make some room on your strategic plan? Stop trying to get everybody to “like”, “friend”, donate, volunteer, or contribute to your cause. You do not need everyone. Most politicians require a majority to be elected but not everyone who votes. They understand that not everyone believes what they believe. Spend your time with those who share your purpose. It will be far more rewarding and productive. Imagine if you spent most of your time nurturing your tribe. Who might the members invite to join you? Who would they also know not to invite?