Some social sector causes are evaluating putting their entire online presence on Facebook. Instead of trying to bridge their followers between Facebook and an organization’s external website, these enterprises are using Facebook as the platform from which to manage their entire online presence. This is not a strategy for everyone but may be viable for those with the right needs. Facebook controls 16% of the US share of all time spent online.
Post-Post Update: Interesting data about Facebook users and their propensity to “like” you organization.