Attending a Middle School Open House the other day a teacher of humanities was sharing research tips he provided to his students. One piece of advice was to add .edu or .gov to the end of a Google search. The Google results are sorted with a preference for primary sources that are generated through universities and government archives for example. The addition of these internet domains removes much of the paid for placement results that often fill the first couple pages. The difference in the quality of information is transformative. Nonprofit social media guru Beth Kanter addressed the move to create a .NGO designation in an blog post at the end of last year. How would that change the way the social sector interacts? How might it impact your cause? What search results might be available that have not been easily run before? Are you ready?