Almost any rider of a bike knows the importance of gear selection. Up the hill you shift to an easier gear and downhill the chain is best moved to a harder gear to maximize the output of energy. A little trial and error is all we need to renforce this idea.
Amazing how many enterprises stay in the same gear their entire lifecycle. Many fearing changing what they know how to do best despite the upcoming terrain or wind direction. Why not allow the cause to accelerate when the tailwinds blow? Is there concern about running a more conservative budget when the road ahead looks lumpy? Your cadence (rpm) may stay the same but the gear you use can make all the difference.