Membership is not a card you purchase.  It is not a discount you receive at a bookstore or gift shop.  Enrolling in a cause does not include filling out a form or getting early access to tickets.  Membership is not a priority line or badge. It is not about being listed in an annual report or having your name etched on a wall.  Membership is about what you can do to enhance a cause.  It is an action not a status.

Do not confuse frequent patronage with inclusion in a tribe.  If you joined because of features and benefits then the relationship is transactional.  If you joined because you recognized an opportunity to have an impact and have something to contribute then enrollment occurs when you join those who are ready to lead.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s