I received an email to help pick the next magazine cover for a periodical to which I subscribe. I immediately deleted the email. The tribe is too big and my input is just a voice in a hurricane of sound. I appreciate that the magazine thought of me but they did it for their benefit not mine. Had I been selected to be part of a panel fo five people to select a cover then the invitation would been individualized and meaningful. It would have been an invitation and not just spammed by a distribution list.
When you make a call to action of the tribe, is it personalized? Does it carry meaning? Would you respond yourself to the same request? Is it unique? Does it feel like a best friend picked the opportunity just for you? Who does it benefit?