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I received an email to help pick the next magazine cover for a periodical to which I subscribe.  I immediately deleted the email.  The tribe is too big and my input is just a voice in a hurricane of sound.  I appreciate that the magazine thought of me but they did it for their benefit not mine.  Had I been selected to be part of a panel fo five people to select a cover then the invitation would been individualized and meaningful.  It would have been an invitation and not just spammed by a distribution list.

When you make a call to action of the tribe, is it personalized?  Does it carry meaning?  Would you respond yourself to the same request?  Is it unique?  Does it feel like a best friend picked the opportunity just for you?  Who does it benefit?

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