I took this photo this morning in an open-air market. There were many vendors selling vast arrays of fruit. One man was selling just cherries from a wooden box and he had limited quantities. He had a line of ten people waiting to purchase from him. The vendors next to the man’s stand stocked plenty of cherries along with apples, bananas, and strawberries. The old man specialized and apparently he was well known for his cherries.
Consider giving yourself permission to specialize. It may make you standout to those who are seeking just what you have to deliver. Do not be surprised when the line forms.