What rules need to be broken in your enterprise?  Are all of them enforceable?  What if we consider fewer rules and more guiding principles?  If promoting respect is a value, it should be evident in everything from communication to how we dress.  But if we rely on rules for compliance then we must write standards for each possible application of respect.  Set the expectation and create a tribe that shares the guiding principles, the rules will be few are far between.