If you are building a tribe you need to keep the members informed and allow them a vehicle to communicate with one another without too many obstacles. The above screenshots are from 5:45 PM Eastern on November 2, 2012. The New York Road Runner’s website (promoter of the race) continues to show a countdown clock before the race start while ESPN announces the race’s postponement. A vital step in creating trust is saying what you believe and then acting consistently to renforce that belief. Right now the New York Road Runners are taking a thrashing as they attempts to right the ship before a mutiny is called by those who swore allegiance to the club. Interesting case study in action. Having the right strategy screen in place before an emergency may have saved the NYRR from damaging their reputation.