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| Seth Godin |
Too often groups spend considerable effort trying to get the attention of those in the back rows, ignoring those who are first in line for every event. There is always a few in the balcony who are ready to join the fan club so you want to amplify to all attendees but the audience that is anticipating your message is right in front of you. The permission we need to give ourselves is that we do not need everyone to succeed. Even McDonalds and Walmart do not try to serve everyone.
What-if-concepts 